Mar 02 2020 
It’s Time to Think Omnichannel Shopper, Not Just Omnichannel
Source: Nielsen
There’s no shortage of omnichannel chatter across the retail landscape, and that chatter has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel.
As online capabilities have grown, […]
